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Sarah Hearts

Sarah Hearts

art & design
/
September 25, 2015

New site and branding!

Sarah Hearts has a new look! This colorful yet minimal branding is so fun! Click through to see more of the new site.I’m so very excited to share my new branding and new site design with you! It’s been months in the making and I just love it so much, I find myself staring at it!

As a graphic designer, I’ve always created my own branding and blog design but this year I decided to get some help. I wanted someone from the outside to look at my brand objectively and help me give Sarah Hearts a fresh new look. My blog and content have evolved over the years and I felt that the old logo and site didn’t actuariallyacurately portray my brand or style. After I decided I wanted a new look, I enlisted the lovely Kelsey Cronkite of Pine Gate Road.

I met Kelsey several years ago at my very first Alt Summit and adored her work. Branding is honestly one of my least favorite things I’ve done and creating branding for myself was always so difficult. I guess it’s true that you are your own worst critic, right? Kelsey really understood my brand and where I want it to go and created the branding you see above! You can learn more about the process and background behind the design over on her site.

What do you think? I’d love to hear your feedback about the new site and brand!

 

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10 Comments
  • Meghan R
    September 25, 2015

    looks great Sarah!

    Reply
    • Kelsey
      Meghan R
      September 25, 2015

      what a happy Friday! :) so excited to see this go live. It was amazing working with you Sarah!

      Reply
      • Sarah
        Kelsey
        September 28, 2015

        Same! It was such a great experience! Thanks for making it all happen, Kelsey!

        Reply
    • Sarah
      Meghan R
      September 28, 2015

      Thanks Meghan!

      Reply
  • Mira
    September 25, 2015

    Lovely new design!

    Reply
    • Sarah
      Mira
      September 28, 2015

      Thank you, Mira!

      Reply
  • Laura
    September 27, 2015

    I LOVE THE NEW LOGO!!!!! The colors, font and polka dots are absolutely perfect for your brand. Now you just need to print it on some t-shirts to sell ;) I would buy one!!

    Reply
    • Sarah
      Laura
      September 28, 2015

      Thanks so much, Laura! And that is an AMAZING idea!!!

      Reply
  • Carrie
    September 29, 2015

    It’s BEAUUUUUUTIFUL! Congrats on the rebrand! I’m so thrilled for you =)

    Reply
    • Sarah
      Carrie
      September 29, 2015

      Thanks so much, Carrie! I’m really excited about it!

      Reply

Leave a Reply Cancel Comment

Hi, I’m Sarah

Hi, I’m Sarah

Hi I'm Sarah Rivero Khandjian and I'm a graphic designer turned maker. I find joy in creating things and helping others do the same!

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Quilting is My Superpower

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I made the new (and free!) @helens__closet #OrchardDress for myself and my mini! #sarahheartssews 
.
Fabric: knit almost non stretch swim-ish fabric from @topstitchatl 
Pattern: #orcharddress (up to a 60” chest)
Sewn on my @babylocksewing Soprano
.
For June’s version, I printed the size 0 at 70% scale and then cut about 4” off the length of view B. She’s a size 4/5 in ready to wear clothes. Mine is a size size 10 graded to a 12, shortened 3” and then 2” were taken off the straps (I’m 5’3”).
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#isewmyownclothes #babylockambassador #babylocksewing
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I made the new (and free!) @helens__closet #OrchardDress for myself and my mini! #sarahheartssews . Fabric: knit almost non stretch swim-ish fabric from @topstitchatl Pattern: #orcharddress (up to a 60” chest) Sewn on my @babylocksewing Soprano . For June’s version, I printed the size 0 at 70% scale and then cut about 4” off the length of view B. She’s a size 4/5 in ready to wear clothes. Mine is a size size 10 graded to a 12, shortened 3” and then 2” were taken off the straps (I’m 5’3”). . #isewmyownclothes #babylockambassador #babylocksewing
6 months ago
View on Instagram |
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If I don’t have a kid at my feet, I have a dog there. #sarahheartssews #babylockambassador #babylocksewing 
.
Top: @helens__closet #ashtontop (up to 58” chest)
Shorts: @papercutpatterns #tulashorts (up to a 63.7” hip)
Fabric: slub texture linen from @stylemakerfabrics
sarahhearts
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If I don’t have a kid at my feet, I have a dog there. #sarahheartssews #babylockambassador #babylocksewing . Top: @helens__closet #ashtontop (up to 58” chest) Shorts: @papercutpatterns #tulashorts (up to a 63.7” hip) Fabric: slub texture linen from @stylemakerfabrics
6 months ago
View on Instagram |
2/4
I made a swimsuit!!! #sarahheartssews #babylockambassador #babylocksewing
.
Pattern: @fridaypatterncompany #seabrightswimmer 
Fabric + lining: @fabricfairy 
Sewing machine: @babylocksewing Soprano
sarahhearts
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•
Follow
I made a swimsuit!!! #sarahheartssews #babylockambassador #babylocksewing . Pattern: @fridaypatterncompany #seabrightswimmer Fabric + lining: @fabricfairy Sewing machine: @babylocksewing Soprano
6 months ago
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An 100+ year old quilt top hand pieced by my great, great, aunt Grace. What should I make with it? #sarahheartssews
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An 100+ year old quilt top hand pieced by my great, great, aunt Grace. What should I make with it? #sarahheartssews
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I'm on Instagram @sarahhearts
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Follow Along @sarahhearts

I made the new (and free!) @helens__closet #OrchardDress for myself and my mini! #sarahheartssews 
.
Fabric: knit almost non stretch swim-ish fabric from @topstitchatl 
Pattern: #orcharddress (up to a 60” chest)
Sewn on my @babylocksewing Soprano
.
For June’s version, I printed the size 0 at 70% scale and then cut about 4” off the length of view B. She’s a size 4/5 in ready to wear clothes. Mine is a size size 10 graded to a 12, shortened 3” and then 2” were taken off the straps (I’m 5’3”).
.
#isewmyownclothes #babylockambassador #babylocksewing
sarahhearts
sarahhearts
•
Follow
I made the new (and free!) @helens__closet #OrchardDress for myself and my mini! #sarahheartssews . Fabric: knit almost non stretch swim-ish fabric from @topstitchatl Pattern: #orcharddress (up to a 60” chest) Sewn on my @babylocksewing Soprano . For June’s version, I printed the size 0 at 70% scale and then cut about 4” off the length of view B. She’s a size 4/5 in ready to wear clothes. Mine is a size size 10 graded to a 12, shortened 3” and then 2” were taken off the straps (I’m 5’3”). . #isewmyownclothes #babylockambassador #babylocksewing
6 months ago
View on Instagram |
1/4
If I don’t have a kid at my feet, I have a dog there. #sarahheartssews #babylockambassador #babylocksewing 
.
Top: @helens__closet #ashtontop (up to 58” chest)
Shorts: @papercutpatterns #tulashorts (up to a 63.7” hip)
Fabric: slub texture linen from @stylemakerfabrics
sarahhearts
sarahhearts
•
Follow
If I don’t have a kid at my feet, I have a dog there. #sarahheartssews #babylockambassador #babylocksewing . Top: @helens__closet #ashtontop (up to 58” chest) Shorts: @papercutpatterns #tulashorts (up to a 63.7” hip) Fabric: slub texture linen from @stylemakerfabrics
6 months ago
View on Instagram |
2/4
I made a swimsuit!!! #sarahheartssews #babylockambassador #babylocksewing
.
Pattern: @fridaypatterncompany #seabrightswimmer 
Fabric + lining: @fabricfairy 
Sewing machine: @babylocksewing Soprano
sarahhearts
sarahhearts
•
Follow
I made a swimsuit!!! #sarahheartssews #babylockambassador #babylocksewing . Pattern: @fridaypatterncompany #seabrightswimmer Fabric + lining: @fabricfairy Sewing machine: @babylocksewing Soprano
6 months ago
View on Instagram |
3/4
An 100+ year old quilt top hand pieced by my great, great, aunt Grace. What should I make with it? #sarahheartssews
sarahhearts
sarahhearts
•
Follow
An 100+ year old quilt top hand pieced by my great, great, aunt Grace. What should I make with it? #sarahheartssews
6 months ago
View on Instagram |
4/4
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